First For Fragrance

First For Fragrance is the essence of The Fragrance Shop. Since 1994 we have been the UK’s leading and only independent omni-channel fragrance retailer. With over 200 stores throughout the UK, we’re all about supporting our customers and helping them to feel confident – not just in the way that fragrance makes them feel, but also through education from our experts, our personalisation services and our variety of brands. We are #FirstForFragrance.  


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